Ted Baker — Suiting Campaign
A menswear suiting campaign for Ted Baker, photographed entirely on analogue film. The campaign explores contemporary tailoring through a cinematic, editorial approach, balancing the precision of classic suiting with the texture and character of film.
Cara Johnson developed the creative direction and photographed the campaign using analogue cameras and film, embracing natural grain, tonal depth and the unpredictability of the medium to give the imagery a distinctive and timeless quality.
Client: Ted Baker
Campaign: Menswear Suiting
Creative Director: Cara Johnson
Photographer: Cara Johnson
Medium: Analogue Film
