South African-born and London-based, Cara Johnson is a Creative Director, Director and Fashion Photographer working across fashion, beauty, lifestyle and advertising.
With a background in photography, Cara brings a highly visual, cinematic approach to creative direction and film. Her work spans global fashion campaigns, photography, fashion films, branded content, social-first moving image and TV advertising.
Working from initial concept and creative development through pre-production, directing and photography on set, to final post-production, Cara creates cohesive visual worlds across stills and film — combining strong brand thinking with emotionally driven storytelling.
Working internationally across both digital and analogue formats, Cara has created work for brands including AllSaints, John Varvatos, Revlon, Ted Baker, M&S, Tommy Hilfiger, Hugo Boss, Selfridges, Sweaty Betty and The Body Shop.
