Cara Johnson
Director — Creative Director — Photographer
AllSaints fashion campaign film directed by Cara Johnson

Film

Fashion Film Director & Commercial Director

Cara Johnson is a London-based Fashion Film Director, Commercial Director and Creative Director working across fashion, beauty and advertising.

With a background in photography and creative direction, Cara brings a strong visual and cinematic approach to moving image, directing fashion films, global campaign content, branded films, social-first video and TV commercials.

Working from initial concept and creative development through pre-production, directing on set and post-production, she creates distinctive visual worlds that connect film and stills within one cohesive brand story.

Her directing work spans fashion, beauty, lifestyle and advertising for global brands, combining strong art direction, performance, movement and cinematic storytelling.

AllSaints fashion campaign film directed by Cara Johnson

AllSaints fashion campaign film directed by Cara Johnson, London Fashion Film Director and Creative Director.

AllSaints Winter 2025 Creative Direction, Film Direction & Photography by Cara Johnson.

AllSaints Winter 2025 campaign by Cara Johnson. Creative direction, film direction and photography, leading the campaign from concept and pre-production through shoot and post-production.

AllSaints Summer '25 Parachute Dress - The Baptism

A reimagining of the iconic AllSaints Parachute Dress.

Cara Johnson developed and led the creative vision for Baptism, bringing a new perspective to an iconic piece from the AllSaints archive. Spanning creative direction, film direction and photography, Cara led the project from concept and pre-production through shoot and post-production, creating a contemporary visual interpretation across stills and film.

Client: AllSaints
Project: Baptism — The Parachute Dress
Creative Director: Cara Johnson
Film Director: Cara Johnson
Photographer: Cara Johnson
Concept & Creative Development: Cara Johnson

Rock n Roll Leather focused for men and women ,Cinematic fashion film for AllSaints

Cinematic fashion film for AllSaints, creatively directed and film directed by Cara Johnson. Rock n Roll Leather focused for men and women

AllSaints Summer 2025 menswear editorial

AllSaints Summer 2025 menswear editorial creatively directed and photographed by Cara Johnson. Inspired by wetsuits and surf culture, the concept took the idea literally, putting models into the water to surf.

AllSaints fashion campaign film directed by Cara Johnson

AllSaints fashion campaign film directed by Cara Johnson, London Fashion Film Director and Creative Director.

Still life Perfume advertising film directed by Cara Johnson,

Still life Perfume advertising film directed by Cara Johnson, working across creative direction, film direction and campaign storytelling.

Still life gifting AllSaints Christmas campaign

Still life gifting AllSaints Christmas campaign film creatively directed, film directed and photographed by Cara Johnson.