Cara Johnson
Director — Creative Director — Photographer
women's swimwear campaign

Sweaty Betty Swimwear

Sweaty Betty — Swimwear Campaign

Creative direction and photography by Cara Johnson.

A fashion-led swimwear campaign for Sweaty Betty, bringing together movement, confidence and contemporary lifestyle imagery. Cara Johnson led the creative direction and photography, creating a cohesive visual story across the campaign.

Client: Sweaty Betty
Campaign: Summer Swim
Creative Director: Cara Johnson
Photographer: Cara Johnson

women's swimwear campaign

women's swimwear campaign

Sweaty Betty women's swimwear campaign photographed by Cara Johnson.

Fashion-led swimwear photography

Fashion-led swimwear photography

Fashion-led swimwear photography for Sweaty Betty by photographer Cara Johnson.

Lifestyle swimwear photography

Lifestyle swimwear photography

Lifestyle swimwear photography for Sweaty Betty by Creative Director and photographer Cara Johnson.

Sweaty Betty swimwear editorial

Sweaty Betty swimwear editorial

Sweaty Betty swimwear editorial, creative direction and photography by Cara Johnson.

Women's swimwear campaign

Women's swimwear campaign

Women's swimwear campaign for Sweaty Betty photographed by London fashion photographer Cara Johnson.

Curve Plus Size Woman wearing black Sweaty Betty swimsuit

Curve Plus Size Woman wearing black Sweaty Betty swimsuit

Woman wearing black Sweaty Betty swimsuit photographed outdoors for the Sweaty Betty swimwear campaign by Cara Johnson.

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Curve Model and Plus size fashion and lifestyle campaign

Curve Model and Plus size fashion and lifestyle campaign

Sweaty Betty fashion and lifestyle campaign photography by Cara Johnson

Technical Swimsuit womens fashion imagery

Technical Swimsuit womens fashion imagery

Fashion-led swimwear photography for Sweaty Betty by photographer Cara Johnson.

Sweaty Betty swimwear editorial, creative direction and photography by Cara Johnson.

women's swimwear photography

women's swimwear photography

Contemporary women's swimwear photography for Sweaty Betty by Cara Johnson

Sweaty Betty campaign image featuring women's swimwear

Sweaty Betty campaign image featuring women's swimwear

Sweaty Betty campaign image featuring women's swimwear, photographed and creatively directed by Cara Johnson.

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campaign image featuring women's swimwear

campaign image featuring women's swimwear

Sweaty Betty campaign image featuring women's swimwear, photographed and creatively directed by Cara Johnson.

Sweaty Betty lifestyle campaign image featuring women's swimwear

Sweaty Betty lifestyle campaign image featuring women's swimwear

Sweaty Betty campaign image featuring women's swimwear, photographed and creatively directed by Cara Johnson.

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Sweaty Betty swimwear editorial

Sweaty Betty swimwear editorial

Sweaty Betty swimwear editorial, creative direction and photography by Cara Johnson.

Women's swimwear campaign for Sweaty Betty photographed by London fashion photographer Cara Johnson.