AllSaints — Spring Campaign 2025
Creative direction, film direction and photography by Cara Johnson.
Created for AllSaints Spring 2025, the campaign brings stills and moving image together within a cohesive visual world, capturing the attitude and contemporary identity of the brand for the new season.
Cara Johnson developed and led the creative across photography and film, overseeing the campaign from pre-production through directing and photography on set to final post-production. The result is an integrated body of campaign imagery and film created with a consistent visual language across every touchpoint.
Client: AllSaints
Campaign: Spring 2025
Creative Director: Cara Johnson
Film Director: Cara Johnson
Photographer: Cara Johnson
Pre-Production: Cara Johnson
Post-Production: Cara Johnson
