AllSaints — Summer 2025, Cape Town
Creative direction, film direction and photography by Cara Johnson.
Shot on location in Cape Town, South Africa, the AllSaints Summer 2025 campaign brings the collection into the light, landscape and atmosphere of the city.
Cara Johnson developed and led the creative across both stills and moving image, overseeing the campaign from pre-production through directing and photography on location to final post-production. The Cape Town setting became an integral part of the visual story, creating a cinematic summer campaign that brings together fashion, movement and location within a cohesive AllSaints world.
Client: AllSaints
Campaign: Summer 2025
Location: Cape Town, South Africa
Creative Director: Cara Johnson
Film Director: Cara Johnson
Photographer: Cara Johnson
