AllSaints — Wetsuit Editorial, Summer 2025
Creative direction and photography by Cara Johnson.
Created for AllSaints Summer 2025 menswear, the editorial began with the idea of the wetsuit — taking its connection to surf culture literally and putting the models into the water to surf.
The concept brought fashion and function together, capturing the collection against the raw energy of the ocean and creating an authentic, cinematic menswear story built around movement, freedom and summer.
Client: AllSaints
Campaign: Wetsuit Editorial
Season: Summer 2025
Creative Director: Cara Johnson
Photographer: Cara Johnson
Concept & Creative Development: Cara Johnson
