Merrell / Sweaty Betty
Merrell x Sweaty Betty
Creative direction and photography by Cara Johnson.
A fashion and activewear campaign bringing together the performance heritage of Merrell with the contemporary lifestyle aesthetic of Sweaty Betty. Cara Johnson led the creative direction and photography, creating energetic, cinematic imagery built around movement, confidence and the outdoors.
Client: Sweaty Betty
Campaign: Sweaty Betty / Merrell
Creative Director: Cara Johnson
Photographer: Cara Johnson
Activewear Photography
Merrell x Sweaty Betty fashion and activewear campaign photographed by Cara Johnson.
Outdoor lifestyle photography
Outdoor lifestyle photography for the Merrell x Sweaty Betty collaboration by photographer Cara Johnson.
Merrell x Sweaty Betty campaign featuring women's activewear
Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.
Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion
Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.
Curve plus size activewear model
Women's outdoor fashion campaign for Merrell x Sweaty Betty photographed by Cara Johnson.
Curve Plus size active wear
Cinematic outdoor activewear photography for the Merrell x Sweaty Betty campaign by Cara Johnson.
Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion
Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion, photographed by Cara Johnson.
Cinematic outdoor activewear photography for the Merrell x Sweaty Betty campaign by Cara Johnson.
Activewear Fashion Campaign
Woman running outdoors in Merrell footwear and Sweaty Betty activewear, campaign photographed by Cara Johnson.
Merrell x Sweaty Betty women's fashion campaign
Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.
Lifestyle and activewear campaign imagery
Lifestyle and activewear campaign imagery for Merrell x Sweaty Betty by Creative Director and photographer Cara Johnson.
Merrell x Sweaty Betty women's fashion campaign
Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.
Merrell x Sweaty Betty women's fashion campaign
Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.
Shoe Photography and Activewear
Cinematic outdoor activewear photography for the Merrell x Sweaty Betty campaign by Cara Johnson.
Merrell x Sweaty Betty campaign featuring women's activewear Curve Model
Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.
Merrell x Sweaty Betty campaign
Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.
Merrell x Sweaty Betty fashion and activewear campaign
Merrell x Sweaty Betty fashion and activewear campaign photographed by Cara Johnson.
Merrell x Sweaty Betty women's fashion campaign
Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.
Merrell x Sweaty Betty fashion and activewear campaign
Merrell x Sweaty Betty fashion and activewear campaign photographed by Cara Johnson.
Outdoor lifestyle photography for the Merrell x Sweaty Betty collaboration by photographer Cara Johnson.
Merrell x Sweaty Betty activewear campaign, creatively directed and photographed by Cara Johnson.
Women's outdoor fashion campaign
Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.
Women's outdoor fashion campaign for Merrell x Sweaty Betty photographed by Cara Johnson.
Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion, photographed by Cara Johnson.
Women's outdoor fashion campaign
Women's outdoor fashion campaign for Merrell x Sweaty Betty photographed by Cara Johnson.
Merrell x Sweaty Betty activewear campaign
Merrell x Sweaty Betty activewear campaign, creatively directed and photographed by Cara Johnson.
Lifestyle and activewear campaign imagery
Cinematic outdoor activewear photography for the Merrell x Sweaty Betty campaign by Cara Johnson.
Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.
Lifestyle and activewear campaign imagery for Merrell x Sweaty Betty by Creative Director and photographer Cara Johnson.
Merrell x Sweaty Betty activewear campaign, creatively directed and photographed by Cara Johnson.
Lifestyle and activewear campaign imagery
Lifestyle and activewear campaign imagery for Merrell x Sweaty Betty by Creative Director and photographer Cara Johnson.