Director — Creative Director — Photographer
Activewear Photography

Merrell / Sweaty Betty

Merrell x Sweaty Betty

Creative direction and photography by Cara Johnson.

A fashion and activewear campaign bringing together the performance heritage of Merrell with the contemporary lifestyle aesthetic of Sweaty Betty. Cara Johnson led the creative direction and photography, creating energetic, cinematic imagery built around movement, confidence and the outdoors.

Client: Sweaty Betty
Campaign: Sweaty Betty / Merrell
Creative Director: Cara Johnson
Photographer: Cara Johnson

Activewear Photography

Activewear Photography

Merrell x Sweaty Betty fashion and activewear campaign photographed by Cara Johnson.

Outdoor lifestyle photography

Outdoor lifestyle photography

Outdoor lifestyle photography for the Merrell x Sweaty Betty collaboration by photographer Cara Johnson.

Merrell x Sweaty Betty campaign featuring women's activewear

Merrell x Sweaty Betty campaign featuring women's activewear

Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.

Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion

Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion

Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.

Curve plus size activewear model

Curve plus size activewear model

Women's outdoor fashion campaign for Merrell x Sweaty Betty photographed by Cara Johnson.

Curve Plus size active wear

Curve Plus size active wear

Cinematic outdoor activewear photography for the Merrell x Sweaty Betty campaign by Cara Johnson.

Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion

Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion

Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion, photographed by Cara Johnson.

 Cinematic outdoor activewear photography for the Merrell x Sweaty Betty campaign by Cara Johnson.

Cinematic outdoor activewear photography for the Merrell x Sweaty Betty campaign by Cara Johnson.

Activewear Fashion Campaign

Activewear Fashion Campaign

Woman running outdoors in Merrell footwear and Sweaty Betty activewear, campaign photographed by Cara Johnson.

Merrell x Sweaty Betty women's fashion campaign

Merrell x Sweaty Betty women's fashion campaign

Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.

Lifestyle and activewear campaign imagery

Lifestyle and activewear campaign imagery

Lifestyle and activewear campaign imagery for Merrell x Sweaty Betty by Creative Director and photographer Cara Johnson.

Merrell x Sweaty Betty women's fashion campaign

Merrell x Sweaty Betty women's fashion campaign

Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.

Merrell x Sweaty Betty women's fashion campaign

Merrell x Sweaty Betty women's fashion campaign

Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.

Shoe Photography and Activewear

Shoe Photography and Activewear

Cinematic outdoor activewear photography for the Merrell x Sweaty Betty campaign by Cara Johnson.

Merrell x Sweaty Betty campaign featuring women's activewear Curve Model

Merrell x Sweaty Betty campaign featuring women's activewear Curve Model

Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.

Merrell x Sweaty Betty campaign

Merrell x Sweaty Betty campaign

Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.

Merrell x Sweaty Betty fashion and activewear campaign

Merrell x Sweaty Betty fashion and activewear campaign

Merrell x Sweaty Betty fashion and activewear campaign photographed by Cara Johnson.

Merrell x Sweaty Betty women's fashion campaign

Merrell x Sweaty Betty women's fashion campaign

Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.

Merrell x Sweaty Betty fashion and activewear campaign

Merrell x Sweaty Betty fashion and activewear campaign

Merrell x Sweaty Betty fashion and activewear campaign photographed by Cara Johnson.

Outdoor lifestyle photography for the Merrell x Sweaty Betty collaboration by photographer Cara Johnson.

 Merrell x Sweaty Betty activewear campaign, creatively directed and photographed by Cara Johnson.

Merrell x Sweaty Betty activewear campaign, creatively directed and photographed by Cara Johnson.

Women's outdoor fashion campaign

Women's outdoor fashion campaign

Merrell x Sweaty Betty campaign featuring women's activewear, creative direction and photography by Cara Johnson.

Women's outdoor fashion campaign for Merrell x Sweaty Betty photographed by Cara Johnson.

Merrell x Sweaty Betty lifestyle campaign combining performance clothing and outdoor fashion, photographed by Cara Johnson.

Women's outdoor fashion campaign

Women's outdoor fashion campaign

Women's outdoor fashion campaign for Merrell x Sweaty Betty photographed by Cara Johnson.

Merrell x Sweaty Betty activewear campaign

Merrell x Sweaty Betty activewear campaign

Merrell x Sweaty Betty activewear campaign, creatively directed and photographed by Cara Johnson.

Lifestyle and activewear campaign imagery

Lifestyle and activewear campaign imagery

Cinematic outdoor activewear photography for the Merrell x Sweaty Betty campaign by Cara Johnson.

Merrell x Sweaty Betty women's fashion campaign, creatively directed and photographed by London photographer Cara Johnson.

Lifestyle and activewear campaign imagery for Merrell x Sweaty Betty by Creative Director and photographer Cara Johnson.

 Merrell x Sweaty Betty activewear campaign, creatively directed and photographed by Cara Johnson.

Merrell x Sweaty Betty activewear campaign, creatively directed and photographed by Cara Johnson.

Lifestyle and activewear campaign imagery

Lifestyle and activewear campaign imagery

Lifestyle and activewear campaign imagery for Merrell x Sweaty Betty by Creative Director and photographer Cara Johnson.