Beach Cult Swimwear Editorial
Shot entirely on analogue film in Cape Town, South Africa, this swimwear campaign for Beach Cult captures the brand within the natural light, coastline and atmosphere of its home city.
Cara Johnson photographed the campaign on film, using the texture, grain and tonal quality of the analogue process to create a sun-soaked, cinematic visual story. The surrounding Cape Town landscape becomes part of the imagery, bringing together swimwear, movement and location with a natural, effortless quality.
Client: Beach Cult
Campaign: Swimwear
Location: Cape Town, South Africa
Photographer: Cara Johnson
Medium: Analogue Film
