Cara Johnson
Director — Creative Director — Photographer

John Varvatos Fall 2026

John Varvatos — Fall 2026

The campaign captures the distinctive attitude of John Varvatos through a considered balance of raw, cinematic imagery and refined menswear. Drawing on the brand’s rock ’n’ roll heritage, the imagery brings together sharp tailoring, rich textures and an effortless, lived-in quality to create a contemporary expression of the Fall 2026 collection.

Shot with an instinctive, editorial approach, the series focuses on character, movement and atmosphere, allowing the clothing and the attitude behind it to drive the imagery. The result is a collection of fashion photographs that feels both polished and undone, reflecting the enduring spirit of John Varvatos.

Client: John Varvatos
Campaign: John Varvatos Fall 2026
Creative Director: Cara Johnson
Film Director: Cara Johnson
Photographer: Cara Johnson

John Varvatos Fall 2026 campaign hero film,

John Varvatos Fall 2026 campaign hero film, directed by London-based Director, Creative Director and Photographer Cara Johnson. A cinematic menswear fashion film created for the John Varvatos Fall 2026 campaign, combining movement, atmosphere and distinctive fashion imagery across film and stills.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury menswear.

Menswear editorial from the John Varvatos Fall 2026 campaign, creative direction and photography by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

Atmospheric menswear photography for John Varvatos Fall 2026 by photographer and Creative Director Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

Cinematic menswear campaign imagery for John Varvatos Fall 2026, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury menswear.

Menswear editorial from the John Varvatos Fall 2026 campaign, creative direction and photography by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

Atmospheric menswear photography for John Varvatos Fall 2026 by photographer and Creative Director Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

Cinematic menswear campaign imagery for John Varvatos Fall 2026, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury menswear.

John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury menswear.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury menswear.

Menswear editorial from the John Varvatos Fall 2026 campaign, creative direction and photography by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

Atmospheric menswear photography for John Varvatos Fall 2026 by photographer and Creative Director Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

Cinematic menswear campaign imagery for John Varvatos Fall 2026, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury menswear.

Menswear editorial from the John Varvatos Fall 2026 campaign, creative direction and photography by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

Atmospheric menswear photography for John Varvatos Fall 2026 by photographer and Creative Director Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

Cinematic menswear campaign imagery for John Varvatos Fall 2026, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury menswear.

Menswear editorial from the John Varvatos Fall 2026 campaign, creative direction and photography by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

Atmospheric menswear photography for John Varvatos Fall 2026 by photographer and Creative Director Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

Cinematic menswear campaign imagery for John Varvatos Fall 2026, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

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John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

Cinematic menswear campaign imagery for John Varvatos Fall 2026, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson. John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury me

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson. John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury me

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

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John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 fashion campaign photographed by Cara Johnson, featuring contemporary luxury menswear.

Menswear editorial from the John Varvatos Fall 2026 campaign, creative direction and photography by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

Atmospheric menswear photography for John Varvatos Fall 2026 by photographer and Creative Director Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

Cinematic menswear campaign imagery for John Varvatos Fall 2026, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

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Menswear editorial from the John Varvatos Fall 2026 campaign, creative direction and photography by Cara Johnson.

Menswear editorial from the John Varvatos Fall 2026 campaign, creative direction and photography by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

Menswear editorial from the John Varvatos Fall 2026 campaign, creative direction and photography by Cara Johnson.

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John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson. Menswear suiting fashion image

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

Cinematic menswear campaign imagery for John Varvatos Fall 2026, creatively directed and photographed by Cara Johnson.

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John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

John Varvatos Fall 2026 menswear campaign, creatively directed and photographed by Cara Johnson.

Atmospheric menswear photography for John Varvatos Fall 2026 by photographer and Creative Director Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

Atmospheric menswear photography for John Varvatos Fall 2026 by photographer and Creative Director Cara Johnson.

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John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

John Varvatos Fall 2026 collection campaign photography by Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson.

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John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 fashion editorial, photographed by London-based photographer Cara Johnson. Menswear suiting London trains

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson.

John Varvatos Fall 2026 campaign portrait, photographed and creatively directed by Cara Johnson. Luxury watch photography for Chrome Hearts