AllSaints Winter Gifting
AllSaints — Cool Gifting
Creative direction and photography by Cara Johnson.
A luxury still-life gifting concept created for AllSaints Christmas. Built around the idea of “Cool Gifting”, selected products were frozen and suspended within crystal-clear blocks of ice, transforming accessories and fragrance into precious, almost jewel-like objects.
The ice became both packaging and sculpture — encasing each piece in a crystalline form to heighten its sense of luxury, desirability and occasion.
Client: AllSaints
Campaign: AllSaints AW 2025
Creative Director: Cara Johnson
Film Director: Cara Johnson
Photographer: Cara Johnson

Luxury AllSaints accessories Christmas still-life campaign
Luxury AllSaints accessories encased in ice for a conceptual Christmas still-life campaign photographed by Cara Johnson.
AllSaints luxury Christmas gifting campaign
AllSaints luxury Christmas gifting campaign featuring products encased in ice, creative direction and still-life photography by Cara Johnson
Conceptual luxury still-life photography
Conceptual luxury still-life photography for AllSaints Christmas gifting, creatively directed and photographed by Cara Johnson.
AllSaints Christmas gifting
Conceptual luxury still-life photography for AllSaints Christmas gifting, creatively directed and photographed by Cara Johnson.
Christmas still-life campaign
Luxury AllSaints accessories encased in ice for a conceptual Christmas still-life campaign photographed by Cara Johnson
Luxury fashion accessories Christmas Gifting
Luxury fashion accessories photographed in ice for AllSaints Christmas gifting by London photographer Cara Johnson
AllSaints fragrance Gifting Christmas campaign
AllSaints fragrance frozen inside crystal-clear ice for the Cool Gifting Christmas campaign by Cara Johnson.
AllSaints fragrance Christmas Gifting
AllSaints fragrance frozen inside crystal-clear ice for the Cool Gifting Christmas campaign by Cara Johnson.
Luxury AllSaints accessories encased in ice for a conceptual Christmas still-life campaign photographed by Cara Johnson.
AllSaints luxury Christmas gifting campaign featuring products encased in ice, creative direction and still-life photography by Cara Johnson.
AllSaints gifting products Christmas
AllSaints gifting products suspended within sculptural blocks of ice, photographed by Cara Johnson.
AllSaints gifting products Christmas Photography Campaign
Crystal ice still-life created for the AllSaints Christmas gifting campaign, creative direction and photography by Cara Johnson.
AllSaints gifting products Christmas Photography Campaign
Luxury AllSaints accessories encased in ice for a conceptual Christmas still-life campaign photographed by Cara Johnson.
AllSaints gifting products Christmas Photography Campaign
Luxury fashion accessories photographed in ice for AllSaints Christmas gifting by London photographer Cara Johnson.