Allsaints — Leather Forever Campaign 2025
Leather Forever is an integrated fashion campaign for AllSaints celebrating one of the brand’s most iconic signatures — leather.
Cara Johnson developed and led the creative across both stills and moving image, overseeing the project from pre-production through directing and photography on set to final post-production. The campaign brings photography and film together within one cohesive visual world, reflecting the attitude, texture and enduring character of AllSaints leather.
Client: AllSaints
Campaign: Leather Forever
Creative Director: Cara Johnson
Film Director: Cara Johnson
Photographer: Cara Johnson
