AllSaints — August Bleached
Creative direction, film direction and photography by Cara Johnson.
Created for AllSaints’ August collection, August Bleached is a denim-focused campaign shot across the rooftops of London. The creative draws on the bleached and washed qualities of the denim, placing the collection against the raw textures, open skies and urban architecture of the city.
Cara Johnson developed and led the visual direction across both stills and film, creating a cohesive campaign that captures the attitude and energy of AllSaints through a distinctly London setting.
Client: AllSaints
Campaign: August Bleached
Creative Director: Cara Johnson
Film Director: Cara Johnson
Photographer: Cara Johnson
