Ted Baker — Great Unexpectation’s Campaign AW19
Creative direction, film direction and photography by Cara Johnson.
A fully integrated fashion campaign for Ted Baker, developed across both stills and moving image. Cara led the creative vision from concept and pre-production through to directing and photography on set, creating a cohesive visual world across the campaign.
Combining considered art direction, fashion photography and cinematic storytelling, the campaign was conceived to work seamlessly across film, digital and still imagery.
Client: Ted Baker
Creative Director: Cara Johnson
Film Director: Cara Johnson
Photographer: Cara Johnson
