New Gallery

AllSaints Spring 2026 campaign created by Cara Johnson, including creative direction, photography and visual direction for the British fashion brand. AllSaints Spring 2026 AllSaints Spring 2026 campaign AllSaints Wild Reverie AllSaints campaign photographer AllSaints photographer Cara Johnson AllSaints fashion campaign photographer fashion photographer London London fashion photographer fashion creative director fashion creative direction fashion campaign creative direction British fashion photographer commercial fashion photography

AllSaints Summer 2025 menswear editorial creatively directed and photographed by Cara Johnson. Inspired by wetsuits and surf culture, the concept took the idea literally, putting models into the water to surf.

AllSaints Baptism Parachute Dress campaign photographed by Cara Johnson

AllSaints Spring 2026 campaign created by Cara Johnson, including creative direction, photography and visual direction for the British fashion brand. AllSaints Spring 2026 AllSaints Spring 2026 campaign AllSaints Wild Reverie AllSaints campaign photographer AllSaints photographer Cara Johnson AllSaints fashion campaign photographer fashion photographer London London fashion photographer fashion creative director fashion creative direction fashion campaign creative direction British fashion photographer commercial fashion photography

AllSaints Spring 2026 campaign created by Cara Johnson, including creative direction, photography and visual direction for the British fashion brand. AllSaints Spring 2026 AllSaints Spring 2026 campaign AllSaints Wild Reverie AllSaints campaign photographer AllSaints photographer Cara Johnson AllSaints fashion campaign photographer fashion photographer London London fashion photographer fashion creative director fashion creative direction fashion campaign creative direction British fashion photographer commercial fashion photography

AllSaints Parachute Dress captured underwater in flowing movement for Baptism, creative direction and photography by Cara Johnson.

AllSaints Winter 2025
Creative Direction, Film Direction & Photography by Cara Johnson.

Cara developed and led the creative vision for the AllSaints Winter 2025 campaign, from initial concept and pre-production through directing and photography on set to final post-production. The campaign brings stills and film together within one cohesive visual world.

Cara Johnson is a London-based Film Director and Creative Director working across fashion, beauty and advertising. From initial concept and creative direction through pre-production, directing on set and post-production, Cara leads films from idea to final delivery, creating cinematic, emotionally driven campaign content for global brands.

AllSaints Christmas gifting campaign creatively directed and photographed by Cara Johnson. Luxury still-life products frozen in crystal-clear ice for a conceptual ‘Cool Gifting’ holiday campaign.

AllSaints Winter 2025 campaign by Cara Johnson. Creative direction, film direction and photography, leading the campaign from concept and pre-production through shoot and post-production.